Case Study

Driving RPA Success for a Global Telecom Company

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Summary

A global telecom company headquartered in Dallas, TX, serving over 20 million customers with wireless and wireline services. The company operates across multiple departments and sought ways to cut costs and improve efficiency through Robotic Process Automation (RPA).

parallelstaff- AT&T logo featuring a blue and white striped globe to the left and the bold black letters AT&T to the right on a light gray background.

89%

of initiatives ahead of schedule

Reduced development costs by approximately

45%

The Challenge

AT&T needed to scale intelligent automation initiatives across HR, Marketing, and Customer Service to drive cost efficiency and operational consistency. This required specialized expertise in business analysis, RPA, and Automation Anywhere, along with the ability to work closely with diverse enterprise stakeholders.

“AT&T needed to scale intelligent automation initiatives across HR, Marketing, and Customer Service”

Our Solution

We partnered with AT&T to extend its automation delivery capabilities through a nearshore team of RPA and automation specialists. Integrated into AT&T’s processes, the team streamlined workflows, automated high-impact tasks, and identified additional optimization opportunities across business units. This partnership accelerated automation outcomes, improved cross-functional collaboration, and unlocked measurable operational efficiencies at enterprise scale.

The Results

  • Delivered over $500K in combined direct and indirect cost savings by automating high-impact workflows across multiple business units.
  • Nearly 80% of automation initiatives generated direct cost savings by eliminating repetitive manual processes, particularly across HR and Marketing.
  • Activated automation delivery capacity in under two weeks, allowing initiatives to move from design to execution without delay.
  • Achieved full return on investment in under nine months, validating automation as a scalable, repeatable value driver at enterprise scale.