Case Study

Advertising Tech Data-driven Solutions

DatafuelX is a data-driven technology company that helps media organizations and advertisers optimize linear and digital TV campaigns through advanced audience-focused planning, pricing, and forecasting tools. Their proprietary platform uses AI and predictive analytics to maximize audience reach and campaign effectiveness, enabling clients such as broadcasters, agencies, and marketers to make smarter investment choices.

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50%

Accelerated delivery capacity

25%

We reduced sprint cycle times

The challenge

As DatafuelX expanded across North America, it needed to scale software development and data engineering to meet rising demand. New features and integrations had to ship quickly across forecasting and attribution platforms while maintaining data accuracy and cost control.

“Existing delivery models could not scale fast enough, creating risk to project timelines and customer onboarding.”

Our solution

ParallelStaff partnered with DatafuelX to extend its delivery capacity through a nearshore engineering model focused on data analytics, full-stack development, and DevOps. Integrated into existing workflows, the team supported critical releases, streamlined data pipelines, and improved platform scalability. This partnership enabled DatafuelX to maintain rapid innovation while staying within budget.

Our delivery model