Companies tend to spend a lot of time and money while developing employee compensation and benefits programs with the goal of attracting and retaining talented employees. However, none of this is worth putting forth the time and effort if employees don’t understand what they’re getting.
If you are a tech startup, it’s likely are that you are a group of coders with an innovative app ready to take the market by storm. But before you can launch your product to the mass market, you need to ensure that it is at its best version. This means that there are no coding errors, and the app is fast and efficient to meet user needs adequately.
The company had ambitious plans to expand its reach geographically and in terms of the industries it served without nearshore outsourcing. However, those plans were hampered by severe difficulties in finding and retaining enough software experts with the required technical and customer relations skills.